如何应对“寒冬”

今年开年以来，疫情不断反复，对我们天堃公司的经营带来了巨大挑战！经过公司领导层和各业务部门的共同努力，复工复产有序推进，供应链不畅逐步缓解，业务量逐渐好转。尤其是公司业务四部，1~5月进出口由去年同期的100万美元增长至200万美元，在手订单累计达200万美元 , 呈现恢复性增长势头。

Since the beginning of this year, the epidemic has been repeated, the management of our Skyland has brought a huge challenge! After the leadership of the company and the joint efforts of the business departments, the resumption of production in an orderly manner, the supply chain slowly eased, business volume gradually improved. In particular, the company's Dept. No.4, from January to May from the same period last year, the export increased to US $1 million to US $2 million. Orders in hand totaled $2 million ， showing a recovery growth momentum.

 “尽管存在一些困难，但我们部门同事上下一心，迎难而上，实现今年年初公司下达的目标我们有信心。”四部经理陈钦伟说，我们采取了以下措施以实现业务的稳步增长：一是深挖老客户的潜力，在目前严峻的疫情形势下，我们不能出去参展，客户也进不来，没有新客户，我们就在老客户身上做文章。把每一个客户都梳理一遍，让老客户把单子下到我们这边来。二是针对每个客户自身的特点，我们开展针对性工作，我们把工厂分为A、B、C三个等级，不同的客户，对品质的要求和能接受的价格不同，我们匹配不同的工厂，提供差异化的产品。这样就避免了客户的流失，扩大了业务量，促进公司整体出口收汇增长。三是跟客户共同开发产品，譬如原来有一个做背包的印度客户，我们发挥自身优势，帮助客户拓品，将客户的产品线从背包延伸到了旅行箱，我们将客户的要求和我们自身多年的箱包出口经验结合，开发出了适销对路的产品，客人逐步扩大了他的市场占有率，我们实现了合作的双赢。

“Although there are some difficulties, our colleagues in the department are all in one mind and rise to the challenges, and we are confident that we can achieve the targets set by the company at the beginning of this year,” said Chen Qinwei, manager of the Dept. No.4, we have taken the following measures to achieve steady business growth: first, to tap the potential of old customers, in the current severe epidemic situation, we can not go out, customers can not enter, no new customers, we're going after our old clients. Comb every customer, let the old customers place order to our side

Second, according to each customer's own characteristics, we carry out targeted work, we divided the factory into A, B, c three grades, different customers, the quality requirements and acceptable prices are different, we match different factories, offer differentiated products. Thus avoiding the loss of customers, expanding the volume of business, promote the growth of the company's overall export earnings.Third, we jointly develop products with our customers. For example, we used to have an Indian customer who made backpacks. We used our own advantages to help our customer with the extension of the product line from backpacks to luggage, we combine the customer's requirements with our own many years of luggage export experience, developed a marketable products, customers gradually expand his market share, we achieved a win-win cooperation.

陈钦伟经理介绍，在具体业务推进层面，我们牺牲了平时的一些个人爱好，注重发挥部门合力，平时工作到晚上十一二点是常事，在疫情冲击的情况下，客户群和供应链都面临重塑，我们充分认识到“危”中有“机”，必须抢抓发展机遇，协调工厂和客户的对接，参与更加充分的市场竞争，拓展全球市场，推动部门持续发展。

Manager Chen Qinwei introduced that at the specific business promotion level, we have sacrificed some personal hobbies at ordinary times and focused on bringing into play the joint efforts of departments. It is common for us to work until 11 or 12 PM at Ordinary Times. Under the impact of the epidemic, we are fully aware that there are opportunities in the“Crisis”, we must seize development opportunities, coordination between factories and customers, participate in more full market competition, expand the global market, to promote the sustainable development of the department.

 “总的来说，我们有信心保持全年外贸出口有一个比较大的增长，为公司发展多作贡献。”陈钦伟说。

“In general, we are confident that we can maintain a relatively large growth in our exports for the whole year and make more contributions to the company's development,” Chen said.